‘Sons of Anarchy’ Return Dominates Twitter [Spoiler Alert!]

By Adam Flomenbaum 

SOA-logoThe Season 7 premiere of ‘Sons of Anarchy’ aired on Tuesday and was cable’s highest-rated show, and was at the top of Nielsen’s daily Twitter TV ratings.

According to our analytics partner Canvs, which measures Twitter sentiment, 62,254 of the 214,777 tweets about the show were emotional reactions. If you haven’t watched yet (time-shifting or not, how could you not have?), don’t read any further. But if you were tweeting along with the premiere, see below for some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

Fans reacted very strongly to the scene where Jax brutally murders the man wrongly accused of killing his wife, but other scenes resonated strongly as well:

  • “Excited” spiked from 10:00-10:05 when the show began.
  • Marilyn Manson’s performance elicited a “good” reaction from people from 10:15-10:20.
  • “Hate” and “SMH” peaked from 11:30-11:45 when Gemma blamed Tara’s murder on a rival gang member.

While most of the drama played out between Jax and Gemma (at least on Twitter), Juice was also popular eliciting 1,553 reactions. 41.4% of Juice conversation expressed “hate.”