Social TV continues to become a global phenomenon. Back in December, Loyalize (since acquired by Viggle) launched a partnership with Yahoo!7 in Australia to create FANGO, a social TV app that includes check-in and polling capabilities for the country’s TV market. Today FANGO is announcing 500,000 app downloads and over one million check-ins for their platform as social TV grows in Australia.
FANGO, which can be found on Yahoo! Australia has no relation to the Yahoo!-owned IntoNow. The company also released some interesting stats about the Australian social TV market:
– Over half of the Australian population now owns a smartphone and this is expected to rise to nearly two-thirds by next year.
– Tablet use is growing even more quickly with 18% of households now owning a tablet and this is expected to more than double to nearly 40% within a year.
– Multiscreen behavior is becoming the norm in Australia with 60% of people accessing the internet while watching television, a large proportion of these people doing so daily. (According to, Nielsen The Australian Online Consumer Landscape, March 2012)
– In June 2012, 59,699 FANGO polls were completed, 91,795 trivia questions were answered and over 10,000 badges were awarded to fans based on their levels of interaction