A lot of people like Justin Bieber, and a lot of people like making fun of Justin Bieber. ‘The Comedy Central Roast of Justin Bieber’ appealed to both audiences, and combined with a robust social marketing strategy, it’s no wonder that the premiere airing took the top spot on Nielsen’s weekly Twitter TV Ratings chart.
Want to know how popular wrestling is? The Monday Night RAW following ‘Wrestlemania 31’ drove nearly six times as many tweets as the premiere of the final half of the final season of one of the greatest shows of all-time, ‘Mad Men.’ This proves what we already know when it comes to Twitter: live > scripted.
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