SNL’s 40th Anniversary Special Breaks Two Nielsen Twitter TV Ratings Records

By Adam Flomenbaum Comment

It’s hard to capture people’s attention for three-and-a-half hours (four if you include the red carpet), but Saturday Night Live’s 40th Anniversary Special did just that, and it easily broke two Nielsen Twitter TV Ratings records.

First, the 1.3 million tweets sent by 449,000 unique authors generated 187 million impressions. These impression numbers are the highest ever of any series episode since Nielsen Social began measuring in September 2013.

The special also had the highest unique audience (9 million people) of any series episode in the 2014-2015 television season (this dates back to August 2014).

While it’s often difficult for a series to top a sporting event on Twitter – especially an extremely high profile event like the 2015 NBA All-Star Game – SNL did just that, beating the game in the four categories measured by Nielsen.

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