SnappyTV is one of the social TV startups that make you excited about the evolution of social TV. The startup that won “Best Idea” at the first Social TV Summit just announced that they are launching a new “Pro Editor” for bloggers to debut during the State of the Union Address this Tuesday at 9pm ET.
The San Francisco-based startup is out to conquer an important issue that faces everyone sharing content around social TV. “Do you ever notice that when you see something great on TV everyone talks about it on Twitter, but it takes hours or longer for that clip to show up online?” Ever since Kanye West interrupted Taylor Swift and YouTube lawyers raced to take down the clips, social TV lovers have been waiting for a solution.
The company’s new “Pro Editor” has some exciting features. These kinds of tools are the exact types of technologies that will enable future social TV producers to not only build an audience, but help advise future content and writing decisions based on real-time feedback on how certain snapped-TV does.
- Cloud-based live editing functionality allows editors, marketers, and social media managers to create clips of live shows using a standard computer and web connection.
- One-click social publishing to blogs, social networks and content management systems, including Facebook, Twitter, and YouTube. Quick access to embed code or file download lets you add clips to your blog or news story in seconds and integrations with Brightcove and Ooyala extend your reach.
- Integrated Twitter tabs lets editors track the social buzz around their content, direct message influencers with video clips and make informed editing decisions.
- Collaboration options let multiple users create and share clips together, enabling real-time editing workflows never before possible. Our iPhone app allows remote team members to suggest edit points and text to editors.
- Portfolio of widgets enables customers to instantly publish clips to an existing website or second screen app.
One thing to watch out for is how the company’s relationship with Twitter evolves and how many content partnerships they can close. Twitter is deeply invested in further evolving their relationship with the TV business and this kind of tool seems like a natural step to provide their media partners with juicy data. Like Netflix, having a great service will be useless if you can’t get enough compelling content to work with. Another step we can see SnappyTV doing is pivoting to a white-label model so networks can have better control over their programming.