Hulu announced today that it will start offering Showtime content on its platform. Homeland, here we come. Showtime recently announced that it was launching its own standalone streaming service, so the network will be available all over the place. This is a smart strategy for an increasingly fragmented cord-cutting world.
Hulu subscribers can add Showtime to their existing subscription for an extra $8.99 a month, which is a few bucks less than its OTT. Matthew Blank, Chairman and CEO of Showtime said in an official statement that:
We’re excited to be the first premium service available to Hulu’s growing subscriber base and look forward to offering their customers our award-winning original programming, films and documentaries across almost every device. Hulu is an important launch partner for Showtime as we continue to expand our service across new platforms and distributors, reaching new consumers wherever a broadband connection is available.
The addition of premium content to Hulu makes it more than just an app you load on a smart TV but a more robust streaming option for cord cutters. It’s starting to look a lot less like Netflix and a lot more like Sling or a regular cable bundle.