Comedy Central’s “Roast of Charlie Sheen” and the season premiere of “Two and a Half Men” with Ashton Kutcher hit the airwaves on Monday night — a showdown of two social media heavyweights.
Kutcher’s Two and a Half Men won handily in the ratings. So much so, it set an all-time ratings record for the series with 27.7 million viewers. Comedy Central also set a series record with 6.4 million. But Sheen took the prize for the most social of the two shows. Here’s a look at different data points from three social TV tracking sources:
SocialGuide:
92,570 people commented on Charlie Sheen compared to 72,433 on Two and a Half Men.
Trendrr.tv:
The Sheen Roast registered a 450,791 social activity score compared to 167,995 for Men.
Bluefin Labs:
Sheen sparked 148,000 comments (from 98K authors) vs. 92,000 (and 75K) for Men.
Other than plugging the #SheenRoast hashtag, Comedy Central also served up a Twitter interactive that tracked the volume of tweets against people and moments of the show. Clicking a moment pops up a window to share the clip on Facebook or Twitter (complete with the hashtag) — a great way to drive incremental video views after the event.