Shazam for TV continues its efforts to change traditional TV spot buying by launching their first campaign for a movie. The company has announced that they’d be working with 20th Century Fox to launch their first movie promotions campaign for Alvin and the Chipmunks: Chipwrecked. The campaign will run through the end of December, and the film opens on the 16th of the month. The promotion will involve giving the following exclusive content during promos on TV for the movie:
- A limited-time free download of the film’s hit single, “Vacation,” performed by Alvin and the Chipmunks
- An extended Alvin and the Chipmunks: Chipwrecked trailer
- Additional clips from the movie
- A link to buy the first two Alvin and the Chipmunk movies on Blu-ray or DVD from Amazon.com
- A link to purchase tickets to Alvin and the Chipmunks: Chipwrecked
Shazam continues to expand their client list. In November they announced a partnership with freecreditscore.com to help the company leverage Shazam’s network. According to the company they have 165 million users.
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