And one of the movie’s stars, Tara Reid, and director Anthony Ferrante appeared this afternoon on MSNBC to talk about the cult phenomenon the movie has become. On whether the shark thriller has become more of a social media hit than a TV one, Ferrante disagreed.
“I think it’s a misnomer. We knew that a lot of people watched the movie and it wasn’t just social media because people were commenting about the movie on Twitter that night and we thought it was this gargantuan thing…as it increased and started getting really crazy, you started to see that thing was just huge.”
And even the longest-serving member of Congress is getting into it, albeit in his case, it was to ask what all the fuss is about.
So it’s a tornado full of sharks? That’s what the entire film is about?
— John Dingell (@john_dingell) July 30, 2014
As we reported last year, the buzz around the original shark thriller helped brands connect on social. We’ll see what the sequel does.