Seinfeld enters the social TV conversation via Reddit AMA

By Natan Edelsburg 

reddit‘Seinfeld’ may have predated social TV, but in its heyday it was certainly the main topic of watercooler talk. Recently, though, Jerry Seinfeldgave the show’s fans a rare opportunity to engage with him about the show.  Last week, Seinfeld participated in a Reddit AMA to draw attention to season 2 of his Crackle show, ‘Comedians in Cars Getting Coffee.’ Still, the majority of the questions (and answers) centered around his eponymous show.

Some of the best questions and answers from the AMA:

[–]MrDNL 2363 points 7 days ago

What do you think of the Twitter accounts which imagine Seinfeld in modern times? Stuff like and, I mean.

[–]whoisleway 1132 points 7 days ago

I for one would love to see Kramer on twitter. His analysis of human behavior is amazing. Remember when he almost guessed George’s password just by analyzing his character?!

On that note, the real Jerry twitter is also pretty cool!

[–]_Seinfeld[S] 1952 points 7 days ago

I know I should tweet more, but sometimes I just can’t think of a tweet.

[–]jklap 1596 points 7 days ago

What was your favorite episode of Seinfeld to film?

[–]_Seinfeld[S] 2798 points 7 days ago

Well, I’ll give you two. One was the The Rye, because we got to shoot that at Paramount Studios in LA which was the first time that we thought “wow this is almost like a real TV show.” We hadn’t felt like a real TV show, the early years of the TV show were not successful. We had this idea of a Marble Rye and we had to shoot it in an outdoor set, and this was a very expensive thing to do, it’s like a movie place there at Paramount in LA. Their standing set for New York looks exactly like it, and we thought “this is where the ADULT shows are, the REAL shows like Murphy Brown.” We felt like we were a weird little orphan show. So that was a big deal for us.

And that was very exciting, we were up all night shooting it on the set of paramount and it was very exciting.

The other one that was really fun was in the episode The Pothole, Newman drives his mailtruck over a sewing machine and his mail truck burst into flames. It was really fun to shoot, and it was fun to set Newman on fire. And he screamed “oh the humanity” like from the Hindenberg disaster. It’s one of my favorites.


Online Q&A’s have become standard promotion vehicles for forthcoming TV shows, but there is a tremendous opportunity for production companies and stakeholders of shows in syndication to engage in social TV conversations about all-time great shows and cult favorites. Cast members of shows like ‘Friends’ and ‘Frasier’ stand much to gain by continuing to interact with fans via Reddit and Twitter.