Scripps Networks, which owns the Food Network, bought the Seattle online recipe site Recipezaar for somewhere in the $25 million range. Recipezaar generates 30M monthly page views on 2.5 million uniques. Reports John Cook in the Seattle PI:
The sale of Recipezaar is a true entrepreneurial success story. Started in the Vashon Island home of the husband-and-wife team of Hakala and Gilmore, the company survived some lean years during the dot-com bust. Recipezaar never took outside capital and never spent any money on marketing, simply building through word of mouth a Web site that could help cooks exchange their favorite recipes.
Wow, good for them. I bet they’re eating well tonight.
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