As we reported, the “Scandal” season finale created some great moments both on-air and between show stars and fans. The last episode also scored big Twitter ratings.
The finale ranked #2 on Nielsen Social’s daily top five list; 3.4 million people saw 697,000 tweets revolving around the third season finale yesterday.
These tweets were sent by 140,000 unique authors and generated 37 million impressions. The ratings measure activity from three hours before, during, and three hours after the show airs.