Revenge’s dip in social TV matches up with dip in ratings

By Natan Edelsburg 

Last season, ABC’s Revenge (think Count of Monte Cristo meets Gossip Girl, but more mature) took the TV world by surprise and became one of the most talked about shows. After season one’s major cliffhanger, anticipation for season two helped the shows buzz grow even stronger. It seems as if season two isn’t living up to the expectations. Critics are claiming it’s not worth DVRing anymore and the show’s dip in social buzz is matching up to the dip in ratings.

GetGlue’s rankings (powered by Trendrr data) on Top Primetime Scripted Shows for the past week shows that Revenge had 18,525 pieces of social activity. The previous airing of Revenge two weeks ago had a lot more, 34,721 pieces of social activity. What’s interesting here is that the show also had it’s lowest ratings this season this past Sunday night. Coincidence or correlation? Either way it’s time for Revenge to step up its game, drop some of the insane story lines and have Emily Thorne/Amanda Clarke create some fun fake Twitter accounts to get their social TV revenge going.

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