NBC is singing a happy tune this morning with big ratings for its live “Sound of Music”
presentation last night. The three hour event averaged 18.47 million viewers with a 4.3 rating in the adults 18-34 demo. NBC doubled CBS in viewers for the night and more than doubled its closest competitor in the demo, ABC which averaged a 1.8.
If you didn’t catch us last night on Twitter, we were live-tweeting NBC’s “Sound of Music Live!” with a real von Trapp: Myles von Trapp Derbyshire.
Myles is the 28-year-old great-grandson of Maria von Trapp, who was the matriarch of the family played by Oscar-winner Julie Andrews in the 1965 classic.
Initially, he was impressed with Carrie Underwood’s rendition of his great-grandmother:
Myles on @carrieunderwood as Maria: “I feel like I’m watching a Disney princess in a snow globe.” + “Her voice is amazing.” #SoundLiveTweet
— Lost Remote (@lostremote) December 6, 2013
But like many we observed on social media, he quickly soured:
A real von Trapp, Myles von Trapp Derbyshire texting with friends. The verdict so far…subpar #TheSoundOfMusicLive pic.twitter.com/mUvgMWboJO
— Lost Remote (@lostremote) December 6, 2013
Next, we released a photo very special to Myles: his mother and him in front of the von Trapp family house in Salzburg, Austria. This generated a good amount of favorites and retweets.
Myles von Trapp Derbyshire and mother in front of von Trapp house in Salzburg 2006 #TheSoundOfMusicLive pic.twitter.com/6657duiTT6 — Lost Remote (@lostremote) December 6, 2013
The great-grandson of Maria von Trapp’s final verdict on the 2013 revival…
Maria von Trapp’s great-grandson, Myles von Trapp says: “The last time they did this was 50 years ago…for a reason! #TheSoundOfMusicLive
— Lost Remote (@lostremote) December 6, 2013
NBC partnered with Zeebox throughout the show, live-tweeting both East and West Coast broadcasts.
Check out @lostremote on Twitter for all of the unique family von Trapp pics we released and for our full “Sound of Music Live!” live-tweet.