Real-life social media tips for journalists

By Cory Bergman 

One of the best sessions here at ONA 2010 so far was on social media storytelling hosted by WSJ’s Zach Seward, Yahoo’s Anna Robertson and Cox’s Mathilde Piard. And there’s no better way to explain it than provide real-life examples of social media exchanges with users. Seward showed this deck of how WSJ is using Twitter, Facebook and Foursquare — and specifically, look at the examples around Twitter.

So how does Seward respond to all these tweets? “Most replies we see are actually statements of personal opinion,” he says. “Hard to reply to those. Usually, we don’t.” And if you’re curious about that slide about “The Benton Curve of Journalistic Interestiness?” Here’s a write-up about it.

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