The football game might have been an overwhelming bore, but IFC’s quirky sketch comedy “Portlandia” had itself a ball on Super Bowl Sunday in the social media arena: its Twitter account jumped 16,000 followers during the game.
How did they do it? Adweek reports that by enlisting a Portland bookstore employee Kim Meinert to tweet from the show’s handle using hashtag #FeministBookstoreSaysWhat, the show was able to boost its Twitter traction by simply empowering a viewer to give talk in the same quirky way show stars Fred Armisen and Carrie Brownstein do on the show.
what is a first down? As it the first time you went down? On who? #feminism #portlandia #superbowl #feministbookstoresayswhat
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— Portlandia (@ifcportlandia) February 3, 2014
That #SuperBowl thing where they jump on each other? pile up? pile on? tackle pile? orgy? #FeministBookstoreSaysWhat #feminism #Portlandia
— Portlandia (@ifcportlandia) February 3, 2014
Peyton Manning: feminist? #SuperBowl #Portlandia #FeministBookstoreSaysWhat
— Portlandia (@ifcportlandia) February 3, 2014
The livetweets throughout the game generated 8,000 retweets. The experiment was such a success, that IFC plans on handing over the Twitter account once again for the Oscars.
This bold willingness for a show to hand off its social media identity to viewers is definitely a trend setter for social TV: we will monitor if anyone follows IFC’s lead.