‘Pitch’ Get Most Love of Fall TV Trailers

By Steve Safran Comment

pitch
Pitch, the new Fox series about a woman who makes a major league baseball team, premieres tonight. It’s already a home run with potential viewers. Canvsthe language analytics company that tracks emotions around content, found that, of all the fall premiere trailers, Pitch’s trailer generated the most “love” and/or “excitement” on Twitter.

Canvs now has the ability to search out the comments on YouTube and Facebook as well. For this study, you’ll see the numbers it drew from them in addition to the Twitter emotions.

Other trailers that people are showing the love for are “This is Us” and “Designated Survivor.” Canvs conducted the survey for B&C from August 19 – September 18. Here are the top five, along with sample Tweets from the study:

No. 1 ‘Pitch’ (Fox)
63.1% love and/or excitement on Twitter
20.6% love and/or excitement on YouTube
Views: 2.1 million on YouTube

No. 2 ‘This Is Us’ (NBC)
55.9% love and/or excitement on Twitter
29.5% love and/or excitement on YouTube
Views: 8.5 million on YouTube

No. 3 ‘Designated Survivor’ (ABC)
52.3% love and/or excitement on Twitter
35.9% love and/or excitement on YouTube
Views: 2.6 million on YouTube

No. 4Lethal Weapon’ (Fox)
50.3% love and/or excitement on Twitter
17.3% love and/or excitement on YouTube
Views: 4.4 million on YouTube

No. 5 ‘Timeless’ (NBC)
43.8% love and/or excitement on Twitter
33.5% love and/or excitement on YouTube
Views: 8.1 million on YouTube

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