Oxygen Will Donate $1 to PFLAG Every Time a Viewer ‘Prancifies’ Their Facebook Photo

By Karen Fratti Comment

Oxygen’s The Prancing Elite Project returns for it’s second season next week, Jan. 19, and to push tune-in, they’re already running some interactive social campaigns to get fans in the mood.

To promote the show, and celebrate gender equality, Oxygen will be encouraging viewers to “prancify” their Facebook profile pictures. For every filter used, the network is donating $1 to PFLAG National, which supports the LGBTQ community. It’s a good way to get the best of both worlds: speak to viewers and fans and tap into doing some social good.

Here’s a sneak peek of what’s happening this season: