Oscars Give Boost to House of Cards Promo, IBM Ad

By Karen Fratti Comment

Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week. 

Many on the list this week have generated thousands of views over the past week, but just two ads have aired only once and met that kind of traffic. Netflix’s House of Cards promo and the IBM Watson ad with Carrie Fisher show that one appearance during a huge event like the Oscars can pay off.

Top 10 Ads by Digital Share of Voice

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1. Siri

3.07% Digital SOV  3,869 Online Views  73,382 Social Actions

2. House of Cards: Season Four

1.58% Digital SOV  867,743 Online Views  31,188 Social Actions

3. Puppymonkeybaby

1.50% Digital SOV  2,685,397 Online Views  15,838 Social Actions

4. Modern Essentials Selected by David Beckham: Spring 2016

1.19% Digital SOV  2,405,310 Online Views  10,526 Social Actions

5. Dog Tested: Puppy

0.77% Digital SOV  1,324,690 Online Views  8,622 Social Actions

6. Monotune

0.69% Digital SOV  416,198 Online Views  13,383 Social Actions

7. Coping With Humans: A Support Group for Bots: Carrie Fisher

0.62% Digital SOV  836,613 Online Views  8,476 Social Actions

8. BOGO: Hang Out

0.57% Digital SOV  1,676 Online Views  13,547 Social Actions

9. CATmageddon

0.50% Digital SOV  327,361 Online Views  9,142 Social Actions

10. Spring Fever

0.44% Digital SOV  751,647 Online Views  4,894 Social Actions

Excludes Movie Trailers.

iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.