You know it’s the holidays when Old Navy is back in the top ads list. Their “Snoopin’ Around” commercial has earned 3.6 million online views and 24,017 social actions. The ad features rapper Snoop Dogg and Emmy Award-winning actress Julia Louis-Dreyfus in a game of intense interrogation that ends in Thanksgiving deals at Old Navy.
Appearing in fourth place is the Duracell tie-in ad, “Star Wars: Battle for Christmas Morning,” with 1.8 million online views. Two separate ads for the Star Wars: Battlefront video game, “Gameplay Launch Trailer” and “Become More Powerful,” take sixth and seventh place.
Outside of Star Wars, another video game, Fallout 4, makes a significant dent in the list with its “Launch Trailer” ad, showcasing what the latest installment in the franchise has to offer rabid fans.
Top 10 Ads by Digital Share of Voice
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1. Snoopin’ Around
2.64% Digital SOV 3,598,297 Online Views 24,017 Social Actions
2. Fallout 4: Launch Trailer
2.57% Digital SOV 1,062,515 Online Views 40,647 Social Actions
3. A Great Big Universe
1.07% Digital SOV 1,918,379 Online Views 6,568 Social Actions
4. Star Wars: Battle for Christmas Morning
0.86% Digital SOV 1,846,976 Online Views 3,001 Social Actions
5. Be My Guest
0.80% Digital SOV 1,609,027 Online Views 3,700 Social Actions
6. Star Wars: Battlefront: Gameplay Launch Trailer
0.66% Digital SOV 1,257,448 Online Views 3,450 Social Actions
7. Star Wars: Battlefront: Become More Powerful
0.58% Digital SOV 893,796 Online Views 4,524 Social Actions
8. In-Between Moments
0.53% Digital SOV 761,963 Online Views 4,208 Social Actions
9. Pope’s Visit
0.52% Digital SOV 778,804 Online Views 4,171 Social Actions
10. Call of Duty: Black Ops III: Seize Glory
0.43% Digital SOV 818,211 Online Views 2,354 Social Actions
Excludes Movie Trailers.
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