It’s time to take a look at the top 10 ads of the week by digital share of voice*, powered by iSpot.tv. iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!
It’s a tale of two lists this week, with the top three spots held by incumbents, while the remaining seven are filled by newcomers. Adidas yet again retained its hold on the top spot with the “Take It” spot, claiming a 3.48% digital share of voice on the back of 747,000 online views and 65,500 social actions.
Competitor Reebok climbed to second position with “Freak Show: Be More Human” which gained a nearly 1% share of voice driven largely by a strong 1.9 million online views, but slipping a bit on social actions at just over 4,000. And Android’s “Friends Furever” slipped to third with a .98% SOV on a relatively low 471,000 online views but stronger 16,000 social actions.
The newcomers in the bottom seven mostly consisted of a mix of fun, fashion and food. Video games Bloodborne and Battlefield: Hardline ranked fourth and ninth, respectively, with their launch trailers this week. David Beckham’s H&M ad ranked fifth, beating out the Apple Watch spot in the fashion department. And McDonald’s and Mountain Dew were neck-and-neck at seventh and eighth, respectively, in the food and beverage category.
Only the last spot bucked the trend, with LeanIn’s women’s equality message delivered by a mix of NBA and WNBA stars.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Take It
3.48% Digital SOV 747,055 Online Views 65,511 Social Actions
2. Freak Show: Be More Human
0.99% Digital SOV 1,963,715 Online Views 4,111 Social Actions
3. Friends Furever
0.98% Digital SOV 471,233 Online Views 16,085 Social Actions
4. The Hunt Begins
0.95% Digital SOV 1,755,594 Online Views 5,119 Social Actions
5. Pool
0.77% Digital SOV 763,987 Online Views 9,235 Social Actions
6. The Watch Reimagined
0.58% Digital SOV 252,847 Online Views 9,943 Social Actions
7. Petaluma, California
0.54% Digital SOV 19,030 Online Views 10,785 Social Actions
8. Come Alive
0.53% Digital SOV 185,472 Online Views 8,711 Social Actions
9. Launch Trailer
0.53% Digital SOV 107,335 Online Views 10,118 Social Actions
10. NBA & WNBA Stars Are In?Are You?
0.52% Digital SOV 267,393 Online Views 8,534 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.