On Monday, Nielsen Social released some major insights on the demographics behind people tweeting about TV. “With the launch of demographics for Nielsen Twitter TV Ratings, we now know” who the viewers are tweeting and who’s seeing their tweets. Here are the major details from their analysis:
An initial analysis of Twitter TV demographics across 273 broadcast and cable program episodes reveals three important findings. First, there’s a broad age and gender distribution across programming. Second, there are significant differences in the age and gender profiles of Tweeters across programming types. Most importantly, Twitter enables TV networks and advertisers to reach audiences beyond their core demographics.
The research looks closely at age and gender and Nielsen claims that “this important finding indicates that TV advertisers and programs can complement and extend traditional TV reach through Twitter TV audiences.”
This type of research becomes increasingly important as the social network fights to show the TV world that they’re still extremely important to the TV ecosystem.