Nielsen Social is out with its end of TV season analysis, noting some of social TV’s biggest winners for the 2013-2014 TV season.
AMC’s “Breaking Bad,” which wrapped its legendary five-season run one month into the TV season, was the top show in terms of social reach. In fact, its series finale on September 29, 2013, set the record for reach in a single airing, and over time; it reached 9.1 million people across the night, with 51,000 tweets mentioning @aaronpaul_8 (Aaron Paul) and 19,000 mentioning @BryanCranston (Bryan Cranston).
NBC’s “The Voice” had the most total tweets revolving around a TV show on May 13, with 1.92 million tweets penned around the show’s airing; the show also had a record number of tweets in one minute, with 310,000 tweets at 8:59pmET. That minute bested the biggest sporting event of the year, “Super Bowl XLVIII,” which was the program with the biggest all-around Twitter activity and reach.
A large part of “The Voice’s” success can be attributed to the show’s social media integration in the form of hashtag #VoiceSave, which allowed Twitter users to save contestants from elimination. 1.5 million tweets were penned using that hashtag during the May 13 episode.
But another reality competition show made huge strides on social: Univision’s “Nuestra Belleza Latina” was a consistent social power player, with an average of 8.3 million tweets being penned around each episode.