According to Nielsen, 15.2 million people in the U.S. saw tweets about the Super Bowl. Those tweets were seen 1.3 billion times. That’s a lot of tweeting.
Today they released a breakdown of the audience and what people were talking about. Some highlights:
- The audience for those tweets was 53.1 percent male and 55.8 percent over the age of 25.
- Brand activity hit a high at 7:04 p.m. ET, with a total of 49,000 tweets sent in one minute after the Mountain Dew “Puppymonkeybaby” ad.
- Overall, Twitter was popping at exactly 8:44 p.m. when 162,000 tweets were sent about the halftime show.
There were 4.6 million tweets surrounding the ads.
The tweet per minute high was just after the halftime show.
Beyonce drove more tweets than the official game hashtags.