According to the NY Times, newspapers are down about 10% in readership since 2000. (Doesn’t that number sound low?) But this quote from the article really caught my attention, “many papers have decided certain readers are not worth the expense involved in finding, serving and keeping them.” It’s an interesting tactic, but the bottom line is if the paper has to run specials, promotions or discounts to get the reader, then the reader isn’t worth it since they will likely cancel their subscription when the special ends.
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