This weekend, Americans gathered round the television set just like they used to. First, for Bruce Jenner’s interview on ABC Friday night. Then, political junkies took to Twitter for the White House Correspondent’s Dinner.
If there was ever an example of Twitter being run “media” types, it’s the fact that the White House Correspondent’s Dinner, or #NerdProm as it’s called, made it to the top of the Nielsen Social ratings. There were 199,000 tweets last night about the dinner. 
Orphan Black, with its dedicated legions of fans, barely ranks with 14,000 tweets during its broadcast on BBC America. The dinner, broadcast on CNN, has become almost Oscar worthy. In fact, that’s all anyone could think about last night:
Obama for host of 2017 Oscars!! #WHCD
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— Lewis Kay (@lewkay) April 26, 2015
No I didn’t watch the Oscars, but of course I’m following the White House Correspondents Dinner on every platform possible. #nerdprom2015
— Amanda Kranz (@RedKranz) April 25, 2015
When did the White House Correspondents Dinner turn into the Oscars? #NerdProm #nerdprom2015
— Kevin Torres (@kevinltorres) April 25, 2015
#whcd is the Oscars for thirsty fameballs.
— Downtown Josh Brown (@ReformedBroker) April 26, 2015
Okay whoever put this together should produce the Oscars because it is slaying . #WHCD
— PERL BLERT MERL CERP (@HollyVandev) April 26, 2015
I wonder what botox ratio at the #WHCD is compared to the Oscars?
— Pope Sparkles (F) (@beautiflywings) April 26, 2015
WHCD, they think they are at the Oscars! Get over yourselves.
— Barbara Richard (@rockey_richard) April 26, 2015
Why is CNN desperately covering the WHCD like it’s the fourth hour of E! at the Oscars? America. AMERICA. pic.twitter.com/d4NZuUGmVt
— Kelli A Yeagley (@kelliayeagley) April 26, 2015
Has #WHCD become #SXSW or #Oscars of politics? Not every event needs a VIP after party(ies). #ThisTown
— Doug Lefrak (@dougwolflefrak) April 26, 2015
Marketers, take note. Time to get your real time tweets ready for next year.