Announced in a blog post today, Twitter has unveiled two new major product features: group messaging and a mobile video camera.
The mobile video camera has the most social TV applicability. Networks and viewers are already creating TV-related loops on Vine, but the new mobile video feature allows users to capture and share 30-second long videos in tweets – this comes along with a native video player.
The first tweet to use the new video camera was sent by Neil Patrick Harris, who made an exclusive Oscar-related announcement
Check out my Twitter video #Oscar exclusive! I gots me a scoop! pic.twitter.com/SGQ3oJHDqZ
— Neil Patrick Harris (@ActuallyNPH) January 27, 2015
More on the video announcement, via Twitter’s post:
Capture, edit and share videos right from your Twitter app
Tweets have been more than 140 characters for some time. The Twitter you experience today is rich and immersive, full of images, gifs, Vines, audio files and videos from some of the world’s most recognizable figures and brands. And starting today, everyone will soon be able to seamlessly capture, edit and share videos right from the Twitter app, too.We designed our camera to be simple to use so you can capture and share life’s most interesting moments as they happen. In just a few taps you can add a video to unfolding conversations, share your perspective of a live event, and show your everyday moments instantly, without ever having to leave the app. Viewing and playing videos is just as simple: videos are previewed with a thumbnail and you can play them with just one tap.
Our unique mobile video camera and inline editing experience lets you capture and share videos up to 30 seconds in an instant. Twitter for iPhone users will be able to upload videos from the camera roll as well (a feature that will be available on our Android app soon). Here’s more information on the new mobile video camera.