NBC announced today that Super Bowl Sunday will also be “Super Stream Sunday.” Starting at noon, the network will stream pre-game coverage, the game, the halftime show, and conclude 11 hours later with The Blacklist.
The digital event is intended to promote NBC’s TV Everywhere program by letting sports fans stream all of the content without being prompted to log-in. You can watch at NBC Sports Live on desktops or through the app of the same name, on tablets and mobile devices. Don’t worry, the network hasn’t gone totally soft: viewers on’t have to log in, but they will be prompted “consistently in and around the experience about the ease in authenticating after the end of The Blacklist,” according to the release.
Alison Moore, GM and EVP of TV Everywhere at NBCUniversal said in a statement that:
We are leveraging the massive digital reach of the Super Bowl to help raise overall awareness of TV Everywhere by allowing consumers to explore our vast TVE offering with this special one-day-only access.
While the event is really just great marketing for the Sports Live app, it’s also a pretty nice Super Bowl gift for anyone who can’t be in their living room on Sunday night. But it’s not the first time NBC’s streamed the game. In 2012, they streamed the game, but not the halftime show, or the lead-off programming. This will be the only time The Blacklist will air on a Sunday. On February 5th, it will return to its regularly scheduled Thursday spot.