NBC shows are in the midst of a ‘smirk off’ competition on Tumblr

By Natan Edelsburg 

NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture.

The reaction from fans in the comment section is overwhelming.

Here are the responses from some of the NBC shows that have participated.

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Dracula:

Parks and Recreation:

The Blacklist:

 

One fan even commented that, “maybe NBC social media should be in charge of programming, they are obviously more competent.”

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