NBC Local Stations Launch Second Screen Companion ‘Challenge’ Ahead of Primetime Emmys

By Adam Flomenbaum 

Emmy trophyTo gear up for the 66th Primtetime Emmy Awards, which takes place on Monday, August 25, NBC’s Owned Stations division has launched the second screen companion game, ‘Emmys Ballot Challenge’ on its local station websites.

To participate fans can visit their local station website and select who they think will win an Emmy in 10 categories, playing individually or as a team.  On the night of the awards, they will be able to see how their answers stacked up against the rest of their team. Users can invite their friends via an integration with Facebook’s API to form a team, tracking team predictions along with scores in real-time.

Prediction data from around the country will be featured in on-air live visualizations via ExciteM’s API and an integration with vizRT and Chyron.The NBC Owned Stations division will also be producing a 30-minute special – 1st Look Presents: TV’s Big Night – hosted by Audrina Patridge of NBC’s 1st Look. The program will include an interview with first-time Emmys host, Seth Meyers, an inside look at TV fashion with People Magazine’s Style Director, Andrea Lavinthal, and predictions of this year’s Emmy winners from Entertainment Weekly’s Meeta Agrawal. Additionally, NBC’s Ben Aaron will hit the streets to see how well people know their favorite TV theme songs. The show will air on the NBC-owned stations and many NBC affiliates on Saturday, August 23directly after Saturday Night Live (check local listings for show times).