Get ready for one of the greatest television gatherings the industry has seen. MTV President Stephen Friedman will keynote our NYC Show taking place in New York City on April 24th. Friedman has not only led MTV to tremendous linear growth but has fueled an organization that is regularly recognized as the most social TV network and youth brand. Make sure to reserve your tickets now to join us in NYC for the following discussion.
I’m excited to announce that I’ll be leading a fireside chat with Friedman on how he has led the charge to transform MTV into the cultural home of the millennial generation, spearheading a reinvention of the brand and a new programming strategy. In April we spoke with Friedman on the eve of the upfronts to discuss the importance of MTV hitting over 100 million likes. He described how MTV has “always had this broad reach on TV through cable distribution” and that they now have “an entirely new platform at an equal number,” which is proof “of the need to engage our audience everywhere they live.” Join us for an illuminating conversation with Friedman as we discuss how MTV has managed to build one of the best cross-departmental social media teams in the industry by intuitively engaging their audience through the adoption of emerging social platforms.
Friedman oversees MTV and all its screens (including MTV2, mtvU, MTV.com, MTV Hits and MTV Jams) and has led the charge to transform MTV into the cultural home of the millennials. Under his leadership, MTV has more top-rated cable series for young viewers than any other network. These shows include “Awkward,” “Teen Wolf” and the newly launched “Catfish: The TV Show.” Catfish, a deep dive into the complicated relationship between romance and digital is already doing extremely well and is another indication that MTV gets what it takes to program content for the social TV generation.
Friedman joined MTV in 1998 to found the network’s department of Strategic Partnerships and Public Affairs. Prior to being named to his current role in 2008, he was the General Manager of mtvU, MTV’s channel dedicated to college students, which he launched in 2004. Under his leadership at mtvU, the network’s distribution grew more than 70% and advertisers quintupled. He continues to make the network’s strong commitment to pro-social initiatives a priority with the widely acclaimed campaigns “A Thin Line” to combat digital abuse among young people, as well as the recent election initiative, “Power of 12”.
See you on April 24th!