MTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. MTV started this trend last year when the awards came to Brooklyn and have of course used the VMAs to set social media precedents for years. Last night MTV’s PR team teased to pay attention to the hashtag at 9am this morning. The big reveal was that the awards show is going back to southern California. “This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic ‘Fabulous’ Forum,” in Ingelwood, according to their release.
According to the big announcement today, here’s why they’re continuing a big push with #RoadToTheVMAs:
To build anticipation for the 2013 “MTV Video Music Awards,” MTV launched a successful cross platform social communications campaign, #RoadToTheVMAs, which featured the Moonman in a myriad of iconic locations throughout Brooklyn and NYC. The campaign garnered more than 100 million social media impressions, including over half a million likes on Instagram, nearly 60 million impressions on Twitter, more than 40 million impressions on Facebook and over 1.2 million impressions on Tumblr.
We’ll continue to keep updated on VMAs related announcements.