MTV and Jolly Rancher Take Over Snapchat for Fandom Awards

By Karen Fratti 

Voting is already underway for the MTV Fandom Awards which is going down tomorrow at Petco Park in San Diego. There are 32 nominees in four categories— movies, TV dramas, TV comedies and video games—for “Fandom of the Year.” The voting started on July 13 on Facebook and MTV is using a different social network to stand for a “round” of voting. They’ve gone through Tumblr, Twitter, Instagram. Tonight, the real action is happening on Snapchat and fans can check in on their favorites at fandomoftheyear.mtv.com.

MTV’s entire Snapchat Discover is going to be devoted to the awards and will feature three ads from Jolly Rancher, the awards’ sponsor that are thematically tied to the broadcast as well as Jolly Rancher’s #KeepOnSucking campaign. Vine star David Dobrik will also be creating content for the brand across his accounts.

The taping of the awards is Thursday, July 21 and the show will be broadcast on Sunday, July 24. Presenters include Emma Roberts and Dave Franco from the upcoming feature film Nerve, cast members from Teen Wolf, iZombi, and the cast of the Power Rangers’ reboot.