Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Three commercials in the ranking are just like mini music videos — there’s Xbox’s “Start Me” spot, starring the Broncos’ Von Miller spoofing Justin Bieber’s “Sorry,” the intense Adidas “Your Future Is Not Mine” ad and the recurring favorite M&M’s spot at No. 4, “Candyman.”
The long-running M&Ms ad celebrating the candy’s 75th anniversary is an old favorite for the candy company. According to iSpot, M&Ms likes to run it, retire it briefly, then run again, retire, and repeat. Every time it does well, hooking viewers not only through its catchy song and the star power of its performers Aloe Blacc and Zedd, but also because of that no-fail nostalgia.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Jordan: Runway
7.54% Digital SOV 6,473,531 Online Views 13,870 Social Actions
2. Amazon: Lion
3.60% Digital SOV 51,686 Online Views 20,244 Social Actions
3. Microsoft Surface: Surface Pro 4 Is the One for Me
2.49% Digital SOV 601,193 Online Views 2,850 Social Actions
4. M&M’s: Candyman
1.96% Digital SOV 2,156,674 Online Views 305 Social Actions
5. Samsung Mobile: Move With Galaxy
1.81% Digital SOV 1,339,902 Online Views 10,610 Social Actions
6. Sabra: Self-Respect
1.26% Digital SOV 2,986,930 Online Views 10 Social Actions
7. adidas: Your Future Is Not Mine
1.21% Digital SOV 721,599 Online Views 7,137 Social Actions
8. Amazon: Dog in Cast
0.90% Digital SOV 14,359 Online Views 4,808 Social Actions
9. Verizon: Demanding the Best
0.87% Digital SOV 608,292 Online Views 3,268 Social Actions
10. Xbox: Start Me
0.87% Digital SOV 141,734 Online Views 2,473 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.