Six new ads made their debut on the chart this week, with Microsoft’s “The Future Starts Now” taking the top spot, jumping up from third last week. The ad, which featured babies and toddlers from all over the globe, generated 497,ooo online views and over 10,000 social actions.
Microsoft made a strong leap over their competitors at Apple, whose “Amazing Apps” spot debuted at the number 6 spot this week, with 421,000 online views and approximately 3,000 social interactions.
Among the other ads in the top 10, three were taken by automotive manufacturers, including Honda’s “The Incredible Pilot Elite” and “Buddy Holly” spots, as well as Volkswagen’s “Hot Deals”–one of the few holdovers from last week–which maintained its place in the top 10 for the third week straight.
Top 10 Ads by Digital Share of Voice
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1. The Future Starts Now
0.83% Digital SOV 497,296 Online Views 10,715 Social Actions
2. The Incredible Pilot Elite
0.76% Digital SOV 1,458,076 Online Views 2,699 Social Actions
3. Letters to Dad
0.44% Digital SOV 129,046 Online Views 6,393 Social Actions
4. Is Mankind?
0.37% Digital SOV 370,195 Online Views 3,744 Social Actions
5. It Can Wait: No Post is Worth a Life
0.37% Digital SOV 21,825 Online Views 6,095 Social Actions
6. Amazing Apps
0.34% Digital SOV 421,234 Online Views 2,786 Social Actions
7. Buddy Holly
0.25% Digital SOV 288,276 Online Views 814 Social Actions
8. Phillip
0.19% Digital SOV 42,551 Online Views 2,586 Social Actions
9. Karaoke
0.16% Digital SOV 14,218 Online Views 2,318 Social Actions
10. Model Year End Sales Event: Hot Deals
0.16% Digital SOV 12,585 Online Views 2,217 Social Actions
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