Mediaocean – a leading advertising software company – recently announced partnerships with iSpot.tv and never.no to provide customers with more real-time digital and social TV insights.
iSpot.tv’s and never.no’s offerings will be integrated into Mediaocean’s Optica platform. iSpot.tv will enable Optica customers to leverage its real-time reporting for all ads airing on TV, including the ability to track earned digital media activity, and effectiveness scoring (iSpot.tv provides us with the weekly advertising digital share of voice chart we publish each Wednesday).
With the integration of social TV company never.no’s offering, Story, customers will be able to automatically collect social content and generate multiple ad spots. This allows customers to tailor ads with social and engaging content for specific audiences.
“When it comes to delivering effective TV ads, optimizing campaigns in a timely and connected manner is key. Ad delivery platforms must react more quickly and more intelligently so advertisers can more efficiently manage their campaigns and boost consumer engagement,” said Mike Palmer, SVP, Sales, Optica, at Mediaocean. “We’re working to create a real-time solution that simplifies and streamlines advertising workflows, from the first to last step. Partnering with forward thinking, innovative companies like iSpot.tv and never.no is critical to bringing this solution to our clients.”