Mass Relevance Platform makes it easier for networks to create social TV experiences

By Adam Flomenbaum 

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology.

“Over the past three years, we’ve worked with over 350 clients, including all of the four major broadcast networks, as well as 25% of Interbrand’s 2013 World’s Best Brands,” said Sam Decker, CEO and Co-Founder of Mass Relevance. “Through our partnership with forward-thinking clients, we were able to uncover invaluable insights about what it takes for marketing teams to be successful today, and how we can best support them. We look at our new platform as a true collaboration between our clients and our team. We’re giving our clients and agency partners the freedom to deliver on their creative vision in an entirely new way.”

Some Mass Relevant Platform features include:

Visualization Builder allows marketers to customize the theme and social content sources for each visualization. Action-oriented menus empower marketers to create stunning social experiences across any digital touch-point without the support of a developer.

Builder Pro gives developers the power to create entirely new, custom templates within the platform. With Builder Pro access, the Mass Relevance open platform is flexible enough for developers to build custom social experiences that can be saved as templates for future use.

Spaces is a new way to create and manage digital real-estate in the cloud, giving marketers autonomy to publish social experiences on any screen or web property without ongoing technical resources.

Content Management capabilities allow teams to collaborate on developing experiences. Developers, marketers and designers can now organize and manage activities, and easily share assets with each other in a single location, enabling them to launch social campaigns faster.

Discover arms clients with insights to build the most compelling and relevant social experiences. Users can explore social content before building and deploying social campaigns by easily adjusting to in-the-moment conversations, trends and influencers.

Reporting dashboard provides clients with a snapshot of metrics that indicate how successfully content streams and social experiences are driving engagement, content generation and amplification.