March Madness Viewership 36% Higher When Lower Seeds Win

By Karen Fratti Comment

It’s still early in the month, but Sling is already tracking March Madness viewership on devices. So quit worrying about how much your bracket is already messed up and take a look at how the second day of the tournament went down.

  • At the end of double overtime in the University of Arkansas-Little Rock game, viewership increased by nearly 350 percent compared to game tipoff.
  •  When a lower seed won, peak viewership was 36 percent higher.
  • Thursday’s viewership was 256 percent higher than normal.
  • When Providence sank the shot with 2.2 seconds left, viewership spiked by 18 percent.
  • Average time viewed on a PC, Mac or mobile device was 585 percent higher than normal.