Three rounds of March Madness are in the books, and it’s all good news for NCAA, Turner and CBS. So far, fans have racked up 47% more visits over last year — 26.7 million in total — to the March Madness on Demand live streaming service. But the truly amazing stats are with the NCAA’s iPhone and iPad apps.
Over the weekend, 36% off all live streams were watched on the iPhone and iPad (above), NCAA says. Sure, that’s when people aren’t in front of their computers at work — and many sports fans are out and about — but it looks like a large number of people were also “two-screening” it in front of their TVs, watching two games at once.
Fortunately, there’s no need for three screens, as users can send tweets and Facebook status updates through the March Madness apps.
With all these live streams flying around, you may be surprised to hear that TV ratings are up, too — although that’s probably a function of all the places the live games are airing. Through Sunday, TV coverage on TBS, CBS, TNT and truTV is up 15% over CBS Sports’ coverage last year. Press release here.