Everyone is Game of Thrones crazy, right? Apparently not this year. According to Amobee Brand Intelligence, the Netflix docuseries Making A Murderer is driving more digital engagement than anything HBO is releasing to tease and market the upcoming premiere.
There have been 149,000 tweets around Making A Murderer between Dec. 18 and Jan. 5. There have been 64,000 tweets mentioning Steven Avery during that time period.
Making A Murderer was released Dec. 18, but digital content engagement around the show peaked on Jan. 5, 19 days after the full series was released. In comparison, Jessica Jones, another critically acclaimed Netflix series, saw digital content engagement peak on Nov. 22, two days after the season 1 of that show was released. Steven Avery has a shelf life.
There was 72 percent as much digital content engagement around Jessica Jones on Nov. 22 as there was around Making A Murderer on Jan. 5. There was only 82 percent as much digital content engagement around Game of Thrones on Jan. 2 as there was around Making a Murderer on Jan. 5, around the announcement that George R.R. Martin won’t be finishing the new book before the upcoming season of Game of Thrones starts.
The documentary is mainly gaining traction due to its portrayal of the Steven Avery trial and insinuation that Avery was framed by law enforcement. Viewers have taken to Change.org and over 200,000 people have signed a petition for his pardon.