Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Two fresh ads top the most engaging ads of the week, and they’re both celebrity-driven—as well as super funny. Lil Wayne stars in a spot promoting the fact that Samsung’s Galaxy S7 Edge is waterproof (and champagne-proof!), while Jim Gaffigan, the new KFC Colonel, gets the message about just how replaceable he is.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Champagne Calls: Lil Wayne
1.88% Digital SOV 2,010,614 Online Views 44,121 Social Actions
0.87% Digital SOV 2,237,025 Online Views 9,595 Social Actions
0.85% Digital SOV 11,811 Online Views 27,351 Social Actions
0.57% Digital SOV 498,956 Online Views 14,103 Social Actions
0.56% Digital SOV 1,562,179 Online Views 4,890 Social Actions
6. BOGO: Hang Out
0.46% Digital SOV 1,735 Online Views 14,918 Social Actions
7. Tarzan Fights Over Directions: It’s What You Do
0.39% Digital SOV 826,214 Online Views 5,669 Social Actions
8. 1 for Everyone Sales Event: Posse: 2016 RAV4
0.34% Digital SOV 116 Online Views 10,806 Social Actions
9. The Portrait
0.28% Digital SOV 949,344 Online Views 1,372 Social Actions
10. Small-Business Expert
0.22% Digital SOV 275 Online Views 7,002 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.