Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Nike: Come Out of Nowhere
13.66% Digital SOV 9,226,563 Online Views 133,477 Social Actions
2. PlayStation: Call of Duty: Infinite Warfare: Screw It, Let’s Go to Space
10.09% Digital SOV 10,706,326 Online Views 101,328 Social Actions
3. Xbox: Titanfall 2: Become One
8.44% Digital SOV 7,097,783 Online Views 46,558 Social Actions
4. GEICO: Raccoons, C’mon Try It!: It’s What You Do
5.27% Digital SOV 3,526,716 Online Views 21,168 Social Actions
5. Under Armour: Make That Old
5.03% Digital SOV 2,882,502 Online Views 60,772 Social Actions
6. PlayStation: Red Dead Redemption 2: Don’t Look Back
4.60% Digital SOV 2,585,396 Online Views 62,161 Social Actions
7. Bethesda Softworks: Dishonored 2: Take Back What’s Yours
4.03% Digital SOV 2,887,357 Online Views 20,549 Social Actions
8. Life: Enjoy All of It
2.83% Digital SOV 1,925 Online Views 47,064 Social Actions
9. Air Wick: Magic Wanda
2.22% Digital SOV 157,892 Online Views 31,619 Social Actions
10. Beats Audio: Got No Strings
1.52% Digital SOV 4,036,237 Online Views 2,155 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.