Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Nike bursts onto the scene in first place with an extremely topical ad celebrating the Cavalier’s NBA Finals victory over the Golden State Warriors. Walmart is in the second and sixth spot with summer themed spots and Jon Bon Jovi for DirectTV is still a favorite.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Nike: Worth the Wait
11.70% Digital SOV 3,490,846 Online Views 71,144 Social Actions
2. Walmart: Summers With Walmart: The Perfect Additions
2.66% Digital SOV 9,056,387 Online Views 932 Social Actions
3. Mazda: Driving Matters: Crafted
2.40% Digital SOV 4,077,583 Online Views 1,358 Social Actions
4. Sprite: Pick a Can
1.95% Digital SOV 380,404 Online Views 20,110 Social Actions
5. Apple iPhone: Shot on iPhone by George B.
1.55% Digital SOV 887,839 Online Views 1,216 Social Actions
6. Walmart: Summers With Walmart: Fourth of July Grilling
1.44% Digital SOV 8,057,890 Online Views 848 Social Actions
7. Pennzoil: JOYRIDE Baja
1.13% Digital SOV 992,792 Online Views 7,990 Social Actions
8. DirecTV: Turn Back Time
0.97% Digital SOV 106,505 Online Views 8,777 Social Actions
9. Sprint: Paul Switched
0.94% Digital SOV 3,402,733 Online Views 4,929 Social Actions
10. Apple iPhone: Shot on iPhone by Polo S
0.91% Digital SOV 922,611 Online Views 1,059 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.