In the lead up to the World Cup, Facebook launched ‘Trending World Cup’ and ‘Facebook Ref’ to keep fans informed and engaged throughout the world’s most popular sports event. We’re just one week into the tournament, and even Facebook must be surprised by the results so far: Between June 12 and June 18 more people have talked about the World Cup on Facebook than the number of people who talked about this year’s Super Bowl, Oscars and Sochi Games, combined.
With three weeks left of games, the World Cup will surely set the bar (and an extremely high one at that) for event-based social engagement. Here’s how the first week of World Cup Facebook chatter stacks up to the aforementioned events:
- World Cup Week 1 (June 12 – June 18): 141M people – 459M interactions (posts, comments and likes)
- Super Bowl XVIII on Feb. 2: 50M people – 185M interactions (posts, comments and likes)
- Sochi Games, Feb. 6-23: 45M people – 120M interactions (posts, comments and likes)
- 86th Academy Awards on Mar. 2: 11.3M people – 25.4M interactions (posts, comments and likes)
Facebook’s data team also looked at which countries – weighted for the size of the Facebook population – have driven the most engagement:
- Brazil
- United States
- United Kingdom
- Indonesia
- Mexico