History launched a new online hub for one of its marquee shows, “Pawn Stars,” today. PawnStars.com will effectively become the digital home for the program, allowing visitors to watch episodes, connect with the hosts and play the very popular Pawn Stars social game. There is also a surprising twist: visitors can pawn their own items through the site via PawnGo.com. In other words, viewers of Pawn Stars can actually get paid to pawn their own relics through the show’s site.
“As we develop brand extensions for the series, it is important to engage with Pawn Stars fans in an authentic way,” said Samantha Maltin, SVP of Marketing for History in a statement. “Pawnstars.com allows them to experience pawning for themselves online, purchase show-themed merchandise, and play the Pawn Stars game. It provides a deeper fan ‘experience’ beyond the TV screen.”
Now that the interactive bar has been raised with cash, it si clearly only a matter of time before “Deadliest Catch” offers viewers the chance to buy crabs online, and “Toddlers & Tiaras” allows super-fans to enter competitions themselves.
Much more information on History’s effort, below.
HISTORY® LAUNCHES NEW WEBSITE PAWNSTARS.COM
AND ANNOUNCES PARTNERSHIP WITH PAWNGO
INTERACTIVE ONLINE PAWNING EXPERIENCE
CREATED FOR FANS OF THE HIT TV SERIES
NEW YORK, November 5, 2012 – HISTORY continues its brand expansion across digital platforms with the launch of PawnStars.com– a new website portal where fans of the television series, Pawn Stars, can pawn items via Pawngo, watch episodes of Pawn Stars, play the hugely popular Pawn Stars Facebook game, purchase merchandise and further connect with the network’s hit show.
The site officially launches today, Monday, November 5th, timed to the premiere of all new episodes of Pawn Stars airing on HISTORY at 10pm ET.
HISTORY’s partnership with Pawngo, the industry leader of online pawning, will bring online pawning to PawnStars.com. Pawn Starshas blazed the frontier by bringing pawning to the mainstream. The buzz generated from the popular TV series has rapidly increased consumer demand for services offered by the 3,000 year-old pawn industry. By bringing pawning completely online, Pawngo has invented a more accessible and convenient way for people to directly fund their bank accounts using items they already own.
PawnStars.com will provide an online platform for viewers to find more information about the show, in addition to a safe and discreet option where they can pawn their own items. As the exclusive pawning partner on the site, Pawngo will offer an online alternative to the traditional brick-and-mortar pawn shop experience with their team of expert evaluators and Graduate GIA Gemologists.
“Pawn Stars is HISTORY’s number one series and has amassed a very passionate fan base,” said Samantha Maltin, SVP of Marketing for HISTORY. “As we develop brand extensions for the series, it is important to engage with Pawn Stars fans in an authentic way. Pawnstars.com allows them to experience pawning for themselves online, purchase show-themed merchandise, and play the Pawn Stars game. It provides a deeper fan ‘experience’ beyond the TV screen.”
“We are really excited to begin this partnership with Pawn Stars, which will bring the pawn shop experience to life from the comfort of home. Many fans of the show would love to pawn their own items in Vegas but don’t necessarily want to fly across the country to do so. By giving fans access to an interactive digital pawning platform, this co-branded effort provides a convenient way for everyone across the US to be a pawn star,” says Pawngo CEO, Todd Hills.
HISTORY’s hit series, Pawn Stars, brings viewers inside the doors of a family-run pawnshop in Las Vegas, where three generations of men from the Harrison family— grandfather Richard, son Rick and grandson Corey— jointly run the business, with clashing and camaraderie every step of the way. This family lives and breathes the pawning business, using their sharp-eyed skills to carefully assess the value of items their colorful customers bring in, objects ranging from the obscure to the truly historic. Pawn Stars airs Monday’s at 10pm EST on HISTORY.
HISTORY® is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network’s all-original programming slate, including scripted event programming, features a roster of hits including American Pickers®, American Restoration™, Ax Men™, Ice Road Truckers®, Pawn Stars®, Swamp People® and Top Shot® as well as epic mini-series and specials such as the Emmy® Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us, and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY’s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com
Pawngo is the first full-service online pawn shop in the US and allows individuals immediate access to the cash they need for life’s countless unexpected moments without leaving the comfort of their homes. The secure, discreet online process enables consumers to conduct the entire transaction from the privacy and convenience of their own home. As evidence of the market for this unique lending model, the company has funded over $10 million in the last 12 months. For more information, visit http://www.pawngo.com.