Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
State Farm is a newcomer with week with the No. 1 ad that everyone needs to see. Xbox, Amazon, and Mazda also round out the top spots.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Wrong/Right
3.98% Digital SOV 2,337,747 Online Views 17,500 Social Actions
2. Consider the Facts
1.15% Digital SOV 1,036,572 Online Views 236 Social Actions
3. Lion
0.90% Digital SOV 78,424 Online Views 9,987 Social Actions
4. Driving Matters: Crafted
0.55% Digital SOV 284,961 Online Views 2,852 Social Actions
5. Mobile Strike: Command Center
0.45% Digital SOV 313,966 Online Views 1,356 Social Actions
6. Pure Power
0.36% Digital SOV 37,804 Online Views 2,841 Social Actions
7. Delicious Deals
0.36% Digital SOV 610 Online Views 4,412 Social Actions
8. Alligator Arms: It’s What You Do
0.36% Digital SOV 112,214 Online Views 2,896 Social Actions
9. Bumper Car
0.36% Digital SOV 90,740 Online Views 3,067 Social Actions
10. Mars
0.34% Digital SOV 91,497 Online Views 2,906 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.