Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Apple has finally slipped down the rankings and LG climbed up to the number one spot with an ad featuring Jason Statham. Chloë Sevigny for Apple Watch is in the tenth spot and there are even some newcomers, like Jaguar, Always, and Airbnb.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. World of Play
3.44% Digital SOV 410,470 Online Views 65,545 Social Actions
2. Alligator Arms: It’s What You Do
3.07% Digital SOV 2,887,936 Online Views 10,648 Social Actions
3. Master Plan
2.31% Digital SOV 2,160,334 Online Views 8,536 Social Actions
4. Taylor vs. Treadmill
1.85% Digital SOV 569,940 Online Views 29,724 Social Actions
5. Because I’m a Woman
1.62% Digital SOV 26,156 Online Views 35,421 Social Actions
6. Play Cool
1.22% Digital SOV 67,235 Online Views 25,780 Social Actions
7. Don’t Go There. Live There.
1.14% Digital SOV 32,201 Online Views 24,695 Social Actions
8. Uncharted 4: A Thief’s End: Heads or Tails
0.98% Digital SOV 1,016,130 Online Views 1,591 Social Actions
9. Two Confident Retirees Prepare for Their Retirement
0.77% Digital SOV 76,068 Online Views 14,116 Social Actions
10. Find
0.74% Digital SOV 652,119 Online Views 3,306 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.