Twitter thrives on working with its TV partners, and for good reason — both Chloe Sladden and Robin Sloan, who are two of the three members of its media team, came from Current TV. Fast Company has an excellent backgrounder on Twitter’s early experiments at Current TV, its recent integration successes with partners like MTV (which we wrote about here), and thoughts about the future of Twitter and TV. One snippet:
Sladden describes the moment when (co-founder Ev) Williams’s epiphany turned into her dream job. “I was talking and suddenly Ev leans over and says, ‘Do you think that Twitter could become the interactive platform for TV?’ ” she says, sputtering at the memory. “Yes! He articulated in one sentence what had taken me six months to get to.”
It’s clear that TV is one of Twitter’s big focuses — Sloan recently called it a real-time social layer that could bring back the shared experience of watching live television.
By the way, you can follow the Twitter Media team at @twittermedia.