The second round runoff of the presidential election is set to take place in Brazil this Sunday, and like it did with the recent elections in India, Wayin is helping to make the election more social.
The social intelligence company powered the online social experience for the Brazil presidential debates that took place on Band TV Network two weeks ago.
“We knew the debate on Band would have enormous repercussions,” Eliane Leme, Executive Director at band.com.br, said. “After all, it was the first time that candidates were facing each other to compete in the second round of elections. That’s exactly what happened. The debate took Band to the first spot in the IBOPE ratings and earned the station its highest ratings of the year. The echo of the event on social networks was also great and we managed to consolidate the data on one single page that could be accessed while the confrontation happened on live television. As a digital platform in a communication group we aim to provide the public with complementary information which, for lack of time or space, do not appear on television. With the help of Wayin’s platform the goal was fully achieved.”
During the debates, the 1.2 million tweets that were generated represented a 52% increase in volume compared to the first-round debate. During the broadcast, the hashtag #DebateDaBand was a top Trending Topic in Brazil.
