How Twitter Reacted to the ‘Game of Thrones’ Season 5 Premiere

By Adam Flomenbaum Comment

‘Game of Thrones,’ your Sunday night fix of drama, sex, and violence, is back.

Last Sunday night was the Season 5 premiere, and if the title of the first episode – ‘The Wars to Come’ – is any indication, we’re in for another amazing season.

According to our analytics partners Canvs – the first completely syndicated qualitative social TV platform – 65,477 of 264,905 tweets (Nielsen Social) about the show were emotional reactions. The show’s top moment came when Jon Snow mercifully killed Mance Rayder (fans were in favor).

Overall, the reaction to the premiere was very positive. A combined 66% of Twitter reactions featured words that either fit into the “Love,” “Excited,” or “Good” buckets.

Below, additional analysis from Sheila Seles, Product Services and Marketing Lead at Canvs, followed by an infographic:

Since the first four episodes of ‘Game of Thrones’ leaked online before the premiere aired, we were able to capture feelings about the leak. GoT fans were divided among those who didn’t want to be spoiled and those who planned to watch the leaked files. 24% of Twitter reactions to the leak said they hated that the episodes were out there, and 15% thought the leak was crazy.  On the other hand, 18% loved that they could watch the episodes, 16% thought it was good, and 9% were excited to watch leaked files

150416_Canvs-Your-Audience_Game-of-Thrones

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